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Is your sales team stuck in a cycle of repetitive tasks like updating CRM records, sending follow-up emails, managing schedules, and handling customer inquiries? It’s no surprise that building relationships and driving revenue can fall by the wayside when their day is filled with busywork.
The result? Hours wasted, missed opportunities, and a team that’s stretched too thin. But it doesn’t have to be that way. Imagine giving your team the tools to focus on what they do best: closing deals and building connections—without getting buried in the daily grind.
AI agents do exactly that. They handle the time-consuming tasks so your team can zero in on what truly matters.
In this article, we’ll highlight the top AI agents for sales teams in 2025.
What Are AI Agents for Sales?
AI agents for sales automate repetitive tasks and simplify complex workflows, like virtual assistants for your team.
They handle things like updating your CRM, sending follow-up emails, scoring leads, and even setting up meetings—all the little things that can pile up and eat away at your day.
But unlike traditional software, AI agents don’t just follow rules. They actually learn and adapt to how your team works. AI sales agents work by observing patterns in your process and adjusting to your team’s style, helping you make smarter, faster decisions.
For example, an AI agent might find and prioritize leads most likely to convert so your team can focus their energy where it counts the most.
Why Your Sales Team Needs AI Agents in 2025
Sales teams today are under more pressure than ever. From balancing inquiries and managing mountains of CRM data to running the entire sales process, they do it all while trying to improve customer satisfaction with fewer resources.
AI agents are stepping in to tackle these challenges head-on. Here’s how they make a difference:
Take care of tedious tasks like updating CRMs and drafting follow-up emails
Schedule meetings automatically, which saves your team time
Make sure leads are prioritized based on their potential to convert
Automatically route leads to the right team members
Eliminate time wasted on sorting through cold leads
Provide insights that help your team focus on what works
Simplify workflows so your team can close deals faster
Implementing AI sales agents can improve how your team works. With less time spent on admin, reps can focus on building trust and driving conversions.
9 Best AI Agents for Sales Teams
With so many options available, choosing the right AI agent can feel overwhelming. To help you make the best decision, we’ve rounded up the best AI sales tools that are helping teams in 2025 save time, improve accuracy, and close deals faster.
1. Truva
Truva is built to take the pressure off sales teams. It handles repetitive tasks like CRM updates, meeting summaries, and follow-up emails so reps can focus on closing deals and having real conversations with prospects.
What makes Truva stand out is how quietly and effectively it works in the background. It fits into your day without adding complexity.
Whether you’re hopping between Slack, Gmail, Zoom, or Salesforce, Truva pulls everything together and keeps your tools connected.
It’s more than just sales automation, though. Truva adapts to how your team works and helps everyone stay a step ahead.
It captures key information from sales interactions, keeps your CRM up to date, and flags follow-ups automatically—so you’re not chasing tasks or second-guessing what to do next.
Truva tracks everything—calls, in-person and online meetings, emails—and gives you a fuller picture of your pipeline. There is less guesswork, more clarity, and cleaner data.
Key Features
Captures important details from sales activities, including online meetings, emails, voice notes, and in-person conversations
Automatically updates your CRM based on captured activity with no manual entry required
Identifies follow-up actions and turns them into tasks
Drafts personalized follow-up emails based on what was said during meetings
Analyzes the behavior of both prospects and sales team members to provide data-driven insights that can improve engagement and effectiveness
Seamlessly integrates with the tools your team uses daily, such as Google Calendar, HubSpot, Salesforce, Zoom, Teams, and more
Offers a clean, centralized dashboard that organizes tasks and follow-ups
Extracts key insights like goals or objections using customizable tags and frameworks
Pricing
Pro: $30 per seat/month—adds unlimited team members, advanced analytics, and team collaboration tools.
Enterprise: Custom pricing for large organizations—features include advanced security, dedicated account management, and custom API access.
Many teams using Truva have reported up to a 25% increase in sales, thanks to smarter workflows and automation. See it firsthand. Try Truva today or book a demo!
2. Scratchpad
Source: Scratchpad.com
Scratchpad is a simple add-on for Salesforce that helps sales teams stay organized and keep their pipeline clean.
It gives reps and managers an easy way to update deals, take notes, and stay on top of next steps—without jumping between tools.
It fits into the tools you're already using and gives a live view of your pipeline, so nothing gets missed. If your team works out of Salesforce every day, it’s a helpful way to stay on track and save time.
That said, it only works with Salesforce, so it’s not a fit for teams using other CRMs. And while it’s pretty flexible, some users say it takes a little time to get used to the layout, especially when setting up more advanced workflows.
Key Features
Monitors virtual sales calls, transcribes key details, and automatically updates Salesforce with MEDDIC data, next steps, and more.
Keeps Salesforce up to date without manual entry, so your pipeline stays clean.
Shows real-time gaps or changes in open deals, so nothing falls through.
Lets you build custom templates and workflows to make updates faster.
Sends Slack alerts to remind reps about overdue tasks or pipeline changes.
Pricing
Free Plan – Includes basic features like limited Scratchpad views, Slack automations, and Salesforce updates.
Standard Plan – $24 per user/month. Adds AI-inline coaching, unlimited notes, and zero boards.
Business Plan – $49 per user/month. Offers advanced features like hygiene monitoring, team templates, and leaderboards.
3. Jiminny
Source: Jiminny.com
Jiminny is a conversation intelligence platform that helps sales teams get better at how they talk to prospects. It listens to calls, gives real-time feedback, and helps reps improve their communication skills.
It’s a solid pick for teams that care about coaching and want to understand what’s working—and what’s not—in their sales conversations. Managers can see what’s happening across the team and give support where it’s needed most.
That said, some reps say the call transcripts miss things here and there. Setting up custom sales coaching workflows might take some time to learn.
If your team wants more visibility and real support during sales calls, Jiminny could be a great fit.
Key Features
Records and transcribes sales calls automatically, making it easy to review and extract insights.
Provides AI-driven feedback during calls to help reps improve immediately.
Helps sales managers monitor deals, prioritize opportunities, and focus on what matters most.
Offers searchable call libraries so teams can learn from past wins and losses.
Integrates with major CRMs and tools like Salesforce, HubSpot, Slack, and Zoom for better team alignment.
Pricing
The price is not publicly disclosed.
4. Clari (formerly Groove)
Clari, which acquired Groove in 2023, is an AI-powered revenue platform that combines sales engagement tools with revenue intelligence.
This integration helps teams streamline workflows, improve pipeline visibility, and gain actionable insights to predict and control revenue outcomes.
Clari’s platform incorporates Groove’s automation capabilities, enabling sales teams to focus on high-value activities like closing deals while the AI handles repetitive tasks.
However, Clari can feel overwhelming for smaller teams due to its broad feature set. Some users also mention a steep learning curve during onboarding.
Key Features
Provides real-time insights into pipeline health and revenue trends to improve sales forecasting accuracy.
Automates CRM updates, email follow-ups, and meeting tracking to reduce administrative burdens.
Offers a comprehensive view of the sales process to identify gaps and prioritize opportunities.
Delivers predictive insights to flag at-risk deals before they stall.
Supports revenue forecasting with data-backed projections across sales stages.
Pricing
The price is not publicly disclosed.
5. Friday AI
Friday AI is a writing assistant designed to streamline content creation and email communication.
Powered by advanced GPT-4 technology, it helps users generate plagiarism-free, high-quality text for professional or personal use.
Whether you’re drafting follow-ups, meeting notes, or marketing emails, Friday AI simplifies the process with easy-to-use features.
That said, it’s focused more on content generation than broader sales workflows. Some users may also find its customization options limited when compared to more full-service AI sales tools.
Key Features
Helps draft professional and engaging emails in seconds.
Uses GPT-4 for natural, high-quality text outputs.
Ensures 99.9% originality for all generated content.
Includes a variety of tone and writing style presets to match different audiences.
Supports multilingual content generation for global teams.
Pricing
The price is not publicly disclosed.
6. ZoomInfo
ZoomInfo is a sales intelligence platform that provides reliable B2B data and insights. It helps sales teams identify high-value prospects and prioritize leads more effectively, making it a popular tool for B2B organizations.
With features like buyer intent data and automated workflows, ZoomInfo simplifies prospecting and accelerates pipeline growth.
However, it can get expensive, especially for smaller teams, and some users say the contact data isn’t always up to date, which may require double-checking before outreach.
Key Features
Pinpoints leads actively researching your product or service.
Delivers accurate B2B data to streamline prospecting.
Ensures smooth data synchronization with existing workflows.
Includes intent-based alerts so teams can act when prospects are showing buying signals.
Offers advanced filters for building hyper-targeted prospect lists.
Pricing
The price is not publicly disclosed.
7. Clay
Clay is a flexible AI-powered sales intelligence tool that helps automate research, enrich lead data, and drive more targeted outreach.
It connects to over 75 data sources, giving your team a deeper view of prospects, companies, and competitors—all without endless manual digging.
It’s comprehensive but not always beginner-friendly. The learning curve can be steep for first-time users, especially when setting up automations or managing credits.
And if you're not careful, credits can run out quickly, limiting what smaller teams can do on lower plans.
Still, for teams that rely on outbound efforts and want better data without the grunt work, Clay delivers a strong edge.
Key Features
Collects and enriches customer data from multiple sources, providing detailed insights about prospects and companies.
Creates personalized, data-driven outreach campaigns to boost engagement.
Streamlines repetitive tasks like data entry and lead research, allowing sales reps to focus on high-value activities.
Tracks job changes, company news, and key signals to help you reach out at the right time.
Offers flexible workflows that let you build custom prospecting sequences without code.
Pricing
Free - Includes 100 credits per month with rollover up to 2x
Starter - $149/month. Includes 2,000 credits per month with rollover up to 2x
Explorer - $349/month. Includes 10,000 credits per month with rollover up to 2x
Pro - $800/month. Includes 50,000 credits per month with rollover up to 2x
Enterprise - Custom pricing
8. Salesforce Agentforce 2.0
Source: Salesforce.com/ap/agentforce
Salesforce Agentforce 2.0 is a smart AI-powered tool built to help sales teams work more efficiently. It takes care of routine tasks, improves customer interactions, and delivers real-time insights to keep your team ahead.
It’s useful for companies already using Salesforce but not ideal for teams using other CRMs.
The per-conversation pricing model can also get expensive fast for high-volume teams, especially those managing thousands of interactions each month.
For organizations that already live in the Salesforce ecosystem, though, Agentforce 2.0 brings valuable automation and reasoning capabilities to every part of the sales process.
Key Features
Handles repetitive sales tasks such as CRM updates, customer queries, and meeting scheduling
Delivers actionable recommendations based on customer interactions and sales activities
Connects with Slack, Salesforce, and other tools to create a unified sales workflow
Leverages AI to adapt to complex sales scenarios and provides intelligent responses and next-step suggestions
Uses built-in reasoning capabilities to help guide reps through tough sales conversations
Works across service and sales roles, bringing AI consistency to the full customer journey
Pricing
Salesforce Foundations - $0/month. Includes 1,000 conversations, 250K data cloud credits, and core sales and marketing tools
Agentforce - $2 per conversation. Includes Service Agent, Agent Builder, and Prompt Builder
Standard Success Plan - Included with all licenses. Provides access to knowledge articles and the Trailblazer community.
9. Gong
Gong is a conversation intelligence and revenue operations platform that uses AI to analyze sales interactions.
It pulls insights from calls, emails, and web meetings, helping sales teams improve how they communicate and close more deals.
That said, Gong’s pricing can be a barrier for smaller teams, especially since it doesn’t list costs up front. Some users also report a learning curve when setting up dashboards or interpreting advanced sales analytics, which may require extra training.
Still, for teams focused on refining sales conversations and tracking deal momentum, Gong delivers detailed insights that help everyone from reps to managers perform better.
Key Features
Evaluate sales interactions to uncover patterns, highlight successful tactics, and pinpoint areas for improvement
Tracks deal progress and identifies risks, helping teams focus on opportunities that are most likely to close
Offers actionable feedback to reps and managers, enabling continuous improvement and coaching
Records and analyzes calls at scale, helping teams build a library of best practices
Flags competitor mentions and objections in real time, giving teams a heads-up on potential deal blockers
Pricing
The price is not publicly disclosed.
Work Smarter, Close Faster Deals With Truva!
AI agents are a must for modern sales teams. They take over repetitive tasks, deliver meaningful insights, and fix inefficiencies in traditional workflows to let your team focus on what really matters: building relationships and closing deals.
Tools like Truva make a big difference. From updating CRMs and drafting follow-up emails to managing schedules, Truva handles the busywork so your team can stay productive. It also simplifies complex processes and helps prioritize leads, giving your team the tools to make smarter decisions.
The payoff? Time saved, smoother workflows, and better sales results.
If your team is stuck using outdated tools, struggling with messy data, or missing out on opportunities, it’s time to make the switch. Truva keeps your CRM accurate, optimizes workflows, and gives your team the support they need to excel.
Sign up today and experience the future of sales.
FAQs About AI Agents for Sales
What is an AI sales agent?
An AI sales agent is a digital tool that helps sales teams do everyday tasks automatically. It can handle things like writing emails, updating the CRM, suggesting next steps, or tracking meetings—so reps can focus more on selling and less on busywork. AI sales agents excel at saving time and reducing the pressure on your team.
What is the best AI for salespeople?
The best AI for salespeople is one that fits into their workflow and saves them time. Tools like Truva are great because they track activity, suggest follow-ups, and update CRMs in real time with no extra effort needed from the rep. Plus, the built-in data analysis helps teams understand what’s working and where to improve.
Can you use AI for sales?
Yes, absolutely. Sales teams use AI to follow up faster, write better messages, and stay organized. It’s a simple way to reduce manual work and make sure no lead gets overlooked. And when you compare AI sales agents' cost to the time saved and revenue gained, it’s a smart investment.
What are the 5 types of agents in AI?
The five types of AI agents are simple reflex agents, model-based reflex agents, goal-based agents, utility-based agents, and learning agents. These are more technical and used in computer science, but for sales, tools like Truva fall under learning agents that improve based on business data and behavior.
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