Groove works well for many sales teams, but it’s not perfect for everyone. If your team needs something simpler, more flexible, or more affordable, you’ve got options.

Below is a list of Groove alternatives that cover outreach, tracking, automation, and more without the usual headaches.

Let’s look at the top tools sales teams are switching to in 2025.

Why Sales Teams Look for Groove Alternatives

Groove helps with sales outreach, automation, and CRM updates, but it doesn’t work for every team. As your sales process grows, you might need more control, better support, or tools that match how your team actually sells.

Groove is now part of Clari, a platform built more around revenue forecasting and analytics. While Groove is still available, some teams feel it’s moving away from core sales execution, which can create more friction than support.

Here are a few reasons teams make the switch:

• It’s harder to use at scale – As your team grows, Groove can feel slow and cluttered. Simple tasks start taking longer than they should.

• Customization is limited – Sequences, reports, and dashboards aren’t easy to tailor to your workflow.

• The cost adds up – Pricing increases quickly with added users or advanced features.

• It doesn’t do everything in one place – Groove handles email well but lacks calling, meeting summaries, and task management.

If any of that sounds familiar, don’t worry; there are better tools out there that can save your team time and make daily work easier.

Best Groove Alternatives for Sales Teams

If Groove isn’t working for your team anymore, here are the top alternatives to try in 2025. These tools help with outreach, automation, and sales tracking without the usual friction.

1. Truva

Truva is designed for sales teams that are tired of spending hours on tasks that don’t actually close deals.

It takes care of the repetitive manual work like follow-up emails, CRM updates, and meeting summaries so reps can focus on what matters: having better conversations, building stronger relationships, and moving deals forward.

Unlike traditional tools that just track activity, Truva actively works alongside your team. It captures details from calls, meetings, and emails in real time and then turns them into clear, structured data goals, objections, action items, and more.

This data feeds directly into your CRM, fully formatted and ready to go. No copy-pasting. No double entry. No missed follow-up.

Truva users have reported up to a 25% increase in sales simply by reducing admin load and helping reps act faster with better information.

Whether you're running back-to-back meetings or juggling dozens of deals, Truva keeps everything organized, up to date, and easy to act on.

Pros

• Automatically sends smart, personalized follow-ups based on real conversations

• Captures calls, meetings, and emails with no manual logging required

• Extracts actionable sales data like pain points, goals, objections, and next steps

• Updates your CRM with clean, structured data; no formatting or cleanup needed

• Creates automatic summaries, to-dos, and next actions to keep deals moving

• Tracks team activity and performance to show what’s actually driving results

• Saves each rep hours every week, giving them more time to sell

Ready to spend less time on admin and more time closing deals? Try Truva for free today or book a demo to see how it can work for your team.

2. Salesforce Sales Cloud

Source: Salesforce.com

Salesforce Sales Cloud is a widely used customer relationship management platform that helps sales teams manage leads, track deals, and automate daily tasks.

It includes tools for pipeline management, reporting, AI-driven forecasting, and workflow automation.

Many revenue teams also use it to connect with tools for marketing automation and customer support software.

That said, Salesforce can be complex to manage without dedicated support. It often requires admins or consultants to set up and maintain, which can be tough for smaller teams.

While it is a helpful platform, not every team needs its level of customization or automation capabilities.

Pros:

• Covers a full range of CRM and sales operations features

• Allows for deep customization of workflows and reports

• Offers AI tools for forecasting and next-step suggestions

• Scales with growing sales teams

• Supports integrations with many third-party apps

Cons:

• May require technical help for setup and upkeep

• Learning curve can be steep for new users

• Some advanced features are limited to higher-tier plans

• Costs can rise quickly with more users or add-ons

3. Outreach

Source: Outreach.io

Outreach is a sales execution platform that supports outbound engagement, deal tracking, and sales forecasting.

It’s designed to help reps stay on top of tasks while giving managers visibility into pipeline performance.

With features like multi-step sequences and activity tracking, it’s a common choice for teams running structured outbound processes.

Some teams may find Outreach more complex than they need, especially if their workflows don’t rely heavily on automation or multichannel outreach.

The learning curve can be noticeable for newer reps or leaner teams.

Pros

• Supports structured outbound sales workflows

• Offers detailed pipeline views and sales analytics

• Includes automation for email, calls, and tasks

• Built-in coaching tools help track performance

Cons

• Can feel too advanced for simpler sales motions

• Pricing is not listed publicly and may be high for smaller teams

• Users may need time to get comfortable with the interface

4. Salesloft

Source: Salesloft.com

Salesloft is a sales engagement platform that helps teams streamline sales processes from the first touch to the closed deal.

It combines cadence automation, deal tracking, coaching tools, and engagement data to support more effective customer interactions.

Teams use Salesloft to plan outreach, stay on top of follow-ups, and improve rep performance through guided workflows.

Its automation capabilities make it useful for teams managing high volumes of outreach across email, phone support, and CRM-connected tools.

That said, it may be more than some smaller teams need, especially without dedicated resources to manage setup and strategy.

Pros

• Centralizes outreach and deal tracking

• Offers coaching tools and rep performance data

• Includes pipeline and forecasting features

• Integrates with major CRM and communication tools

Cons

• Can be feature-heavy for smaller sales teams

• May require internal resources to manage

• Pricing is quote-based and may be a barrier for early-stage companies

5. People.ai

Source: People.ai

People.ai is a sales data platform that captures calls, meetings, and emails and then turns them into insights for sales and revenue teams.

It’s designed to show how reps are spending their time and where deals stand, giving managers better visibility into performance and customer interactions. The tool also helps align sales and marketing by connecting outreach activity to pipeline movement.

It works well when paired with consistent workflows and clean data. Without that foundation, teams may not see value right away.

But for growing teams focused on sales team productivity and customer satisfaction, People.ai can help surface what’s working and what’s not.

Pros

• Automatically captures and logs sales activity

• Helps align sales and marketing teams with shared data

• Useful for tracking time spent across accounts and contacts

• Provides insights into rep and team performance

Cons

• May require time to set up and optimize

• Results depend heavily on existing process consistency

• Less hands-on teams might struggle to get full value quickly

6. Gong

Source: Gong.io

Gong is a conversation intelligence platform that helps revenue teams understand what’s happening in their deals by analyzing customer interactions across calls, emails, and meetings.

It’s commonly used for coaching, deal health tracking, and forecasting. Teams rely on Gong’s automation capabilities to surface risks, identify patterns, and improve rep performance.

Because Gong collects a lot of data, it’s important for teams to be clear on what they want to track and why.

While it offers a deep view into sales behavior, it may feel overwhelming if you’re looking for something more lightweight or focused.

Pros

• Breaks down calls and emails to show what’s driving results

• Helps with coaching and performance tracking

• Highlights deal risks using real-time data

• Offers insights that support customer satisfaction and faster sales cycles

Cons

• May be too advanced for teams with simpler needs

• Setup and onboarding take time

• Pricing can increase quickly as your team grows

7. Aviso

Source: Aviso.com

Aviso is a revenue forecasting platform that helps sales and revenue teams track deals, score opportunities, and predict outcomes using AI.

It gives leaders a better view of pipeline health and guides reps on where to focus next. With automation capabilities built into forecasting, activity tracking, and risk scoring, Aviso is meant to support more confident decision-making.

Getting started with Aviso may take some time, especially for teams that don’t already have clean CRM data or forecasting systems in place. It's suitable for teams looking for deep analytics and a structured sales process.

Pros

• AI-based deal scoring and forecasting tools

• Helps identify risk early in the sales cycle

• Designed for sales and revenue leaders

• Includes activity tracking and insights

Cons

• Takes time to implement and onboard

• Works best with clean and consistent data

• May be too detailed for teams with simpler workflows

8. HubSpot Sales Hub

Source: HubSpot.com

HubSpot Sales Hub is a sales CRM known for its user-friendly interface and all-in-one workspace. It includes tools for email tracking, automation, deal pipelines, and contact management.

Many teams choose it as a starting point because it offers free CRM access and easy upgrades as you grow. It also works well alongside HubSpot’s marketing automation tools for a more connected experience.

As your team scales, some features are only available in higher-tier plans, and full value often comes from bundling with other HubSpot products.

Still, it’s a strong fit for teams looking to build out their customer relationship management without a steep learning curve.

Pros

• Easy to set up and use without technical help

• Offers free CRM tools with upgrade paths

• Good fit for smaller teams or growing startups

• Includes automation, email templates, and deal tracking

Cons

• Advanced features require higher-tier plans

• May involve additional HubSpot products for full value

• Feature depth can feel limited in lower pricing tiers

9. Revenue Grid

Source: RevenueGrid.com

Revenue Grid is a guided selling platform that helps teams stay organized and on task.

It tracks sales activity, syncs with your calendar and email, and offers next-step suggestions based on deal progress.

Teams use it to streamline sales processes, improve rep consistency, and align customer support processes with sales actions.

Its automation capabilities help reduce guesswork, but setup can take time, especially for teams without clearly defined workflows.

Revenue Grid is suitable for revenue teams that already have a strong process and want more structure and visibility.

Pros

• Offers real-time pipeline and engagement tracking

• Syncs with CRM, email, and calendar

• Provides guided selling suggestions

• Helps improve rep consistency and follow-through

Cons

• Setup and customization can take time

• May be harder to adopt without defined sales processes

• Some features may feel too structured for flexible teams

10. BoostUp.ai

Source: BoostUp.ai

BoostUp.ai is a revenue operations platform built for forecasting, deal inspection, and coaching.

It combines sales activity data with AI insights to help revenue teams track performance, manage risk, and improve forecast accuracy.

The platform is often used to streamline sales processes and boost customer satisfaction by keeping deals on track and leaders informed.

BoostUp is designed for larger, more structured teams. It may feel too complex for smaller orgs or early-stage sales teams without the resources to fully manage the platform.

Pros

• Forecasting tools supported by AI insights

• Highlights risks and changes in deal activity

• Includes coaching tools and performance metrics

• Centralizes pipeline and rep visibility

Cons

• May be too complex for smaller sales teams

• Best suited for organizations with structured revenue operations

• Onboarding may take time depending on setup needs

Truva: A Smarter Alternative to Groove for Modern Sales Teams

If Groove isn’t giving your team the speed, clarity, or control it needs, now’s a great time to switch. Whether you need better automation, easier data capture, or more time back in your day, the right tool can make all the difference.

While there are plenty of platforms out there, Truva stands out for how it supports sales teams where it matters most: removing busywork, capturing the full story behind every deal, and helping reps focus on high-impact tasks. 

With less admin and more visibility, your team can close deals faster and stay ahead of the pipeline.

Ready to stop losing hours to manual work? Try Truva for free or book a demo today!

FAQs About Groove Alternatives

Is Groove a CRM?

No, Groove is not a full CRM. It’s a comprehensive sales engagement platform that works alongside CRMs like Salesforce. It helps with things like email tracking, task automation, and sales follow-ups, but it doesn’t replace your CRM.

What company owns Groove?

Groove is owned by Clari, a revenue platform focused on forecasting, analytics, and pipeline management. Groove became part of Clari in 2021.

Which Groove alternatives offer better sales automation?

If you’re looking for stronger sales automation, tools like Truva, Salesforce Sales Cloud, and Outreach are worth a look. These platforms help with follow-ups, activity tracking, and CRM updates so reps can spend less time on admin and more time selling.